BASICKS is a Japanese unisex fashion brand founded in March 2021 by designer Masanori Morikawa. Based in Tokyo, it focuses on men’s and women’s ready-to-wear, and also offers shoes, bags, hats, and accessories. Its concept is to “reexamine basic designs that tend to fade into everyday life from a new angle and reconstruct a sense of incongruity.” The brand emphasizes circular everyday clothing and sustainability. Its signatures include the use of organic materials, white stitching, and heart shapes drawn in outline.
Concept
Reexamine basic designs that tend to fade into everyday life from a new angle and reconstruct a sense of incongruity