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General Scale.

Basic information

Country
Japan
Founded
2021

Overview

General Scale. is a Japan-based footwear line launched by Maison MIHARA YASUHIRO. It began in 2021, inspired by vintage combat boots that designer Yasuhiro Mihara encountered at a military shop in Milan. The line offers sneakers and boots that reinterpret the forms of shoes from the past and their worn-in texture, while considering environmental and social responsibility from multiple perspectives and taking into account natural-origin materials and traceability.

Concept

A line that considers environmental and social responsibility from multiple perspectives.

Parent brands

  • MIHARA YASUHIRO 1996

    Launched as a new line for Maison MIHARA YASUHIRO’s Spring/Summer 2021 collection, it reexamined sneakers from the soles and uppers to the sewing thread, using naturally derived and biodegradable materials. While carrying forward the main line’s sculptural qualities, it foregrounds environmental considerations and materials development, expanding the brand’s functional range alongside in・stru(men-tal). It is also handled independently in the current official store.

    A core sneaker line focused on environmental considerations.