Tagline
Find your color
Bb' BENETTON is a casual contemporary brand launched in Korea in 2025 by Benetton Korea, drawing on the Italian brand Benetton. With “Find your color” as its slogan, it offers everyday wear centered on knitwear and denim and incorporating active elements such as biker shorts and running-core styles. Based on the concept of “Balance Wear,” which crosses the boundaries between everyday life and relaxation, and going out and exercise, it offers womenswear and accessories that make use of color.
Concept
Balance Wear