BEATING HEART is a Japanese women’s fashion brand based in Osaka that debuted in 1995. Beating Heart Co., Ltd. plans, manufactures, and sells women’s clothing and fashion accessories, which are available at department stores, specialty stores across Japan, and select shops. The brand aims to offer “adult women” clothing that is always exciting amid changing times, with a balance of quality that meets expectations, and to foster a sense of unity through the heart, heartbeat, resonance, and emotion.
Concept
Offering “adult women” clothing that is always exciting amid changing times, with a balance of quality that meets expectations