BELLE MAISON DAYS

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Overview

Tagline

Contemporary interiors that support family life
BELLE MAISON DAYS is a Japanese lifestyle brand launched in 2015 from Belle Maison, the mail-order business of Senshukai Co., Ltd., headquartered in Osaka. It currently offers everyday interior items, primarily furniture and storage, bedding, curtains, rugs, kitchenware, and household goods. With “reassurance, enjoyment, and refinement” as its themes, the brand pursues thoughtful manufacturing and, under the phrase “Find some fun,” proposes a way of life that is close to family life.

Concept

Ideas that update the everyday make daily life more skillful.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1976
1976 Parent brand
BELLE MAISON
Clothing

A core line of interior furnishings and household goods supporting family life

BELLE MAISON DAYS is an original brand of Belle Maison, launched in 2015 to mark the 60th

BELLE MAISON DAYS is an original brand of Belle Maison, launched in 2015 to mark the 60th anniversary of Senshukai's founding. It offers items useful in family life, focusing on everyday home-related products such as household goods, furniture, and bedding. Within Belle Maison, a general mail-order brand, it serves to present interior furnishings and daily necessities under its own brand name. Compared with Love the Linen, which centers on French linen, and Guutarug, which focuses specifically on low sofas with rugs, it is a core line in the home category that covers a broader range of living-space categories.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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