BELVEST

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Belvest is a tailoring brand founded in 1964 by Aldo Nicoletti in Piazzola sul Brenta, Veneto, Italy. Starting with the introduction of high-end tailoring techniques into ready-to-wear, it offers men’s ready-to-wear—including jackets, suits, and coats—as well as made-to-measure, and has expanded into womenswear. Its philosophy is to harmonize traditional craftsmanship with technological innovation. Its signature line is the lightweight, unlined “JACKETINTHEBOX©.” Products are made in Italy and distributed across Europe, Japan, the United States, Canada, and other markets.

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We are in a constant search for harmony between ancient artisanal knowledge and continuous technological innovation.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1998
1998 Sub-brand
JACKETINTHEBOX
Clothing

A core offshoot line representing lightweight construction

JACKETINTHEBOX is a line under a name registered by BELVEST in 1998. It began with jackets

JACKETINTHEBOX is a line under a name registered by BELVEST in 1998. It began with jackets characterized by their light weight, lack of lining, and unconstructed design, and has since expanded to suits, coats, and dusters. Compared with BELVEST’s traditionally tailored garments, it places greater emphasis on lightness and freedom of movement. While NATURAL SOFT is a tailored clothing line with soft shoulders, JACKETINTHEBOX is a representative offshoot that takes BELVEST’s construction techniques in the lightest and most relaxed direction.

- Sub-brand
NATURAL SOFT
Clothing

A core line focused on soft tailoring

NATURAL SOFT is a tailoring line officially offered by BELVEST and is positioned as a dist

NATURAL SOFT is a tailoring line officially offered by BELVEST and is positioned as a distinct line in product descriptions. It is characterized by softly designed shoulders and an emphasis on a wearing experience that follows the body's movements, while maintaining the level of tailoring finish characteristic of BELVEST, including full lining. It occupies a middle ground between formality and everyday wear, serving as a soft tailoring option distinct from the structured CEO model and the lighter, unconstructed JACKETINTHEBOX.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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