Tagline
WAVE DON'T FOLLOW RULES, ME NEITHER. IT'S ABOUT RIDING YOUR OWN WAY.
BETTER THAN SURF is a surf-themed lifestyle brand founded in Jeju, South Korea, in 2021 by Kim Jun-young, who has a background as a brand designer. Its offerings include apparel, swimwear, surfboards, headwear, accessories, and products related to camping and leisure. Going beyond the boundaries of sport, the brand proposes self-expression through the rhythms of nature and the value of finding freedom, leisure, and rest between the city and nature. Centered on simple, humorous designs, comfort, and functionality, it also connects with cultural activities such as art, music, and design.
Concept
An urban lifestyle brand that encourages self-expression through the rhythm of nature.