Tagline
BE FIRST OR BEST
BFOB is a gymwear brand conceived by Korean bodybuilder Kim Gang-min and launched in 2022. Starting with merchandise for fans, it offers apparel and accessories including tops, pants, outerwear, caps, and other items. The brand name is an abbreviation of “Be First Or Best.” Centered on a muscle fit designed to emphasize the appearance of the muscles, it pursues an inverted-triangle silhouette. The brand is available through the official Korean online store, Musinsa, and Japan’s ZOZOTOWN, among others.
Concept
The style focuses on creating a fit that makes the body look good, based on a muscle fit that makes the shoulders look bigger and holds the waist firmly. In other words, it pursues the most ideal inverted-triangle fit and responds quickly to trends.