Billionaire Boys Club - Ice Cream

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Overview

Tagline

Ice Cream Clothing is more than streetwear, it’s a cultural stamp.
Billionaire Boys Club - Ice Cream is a sub-label of the New York-based Billionaire Boys Club. Founded in 2005 by Pharrell Williams and NIGO (長尾智明), it is a streetwear brand that offers footwear and apparel centered on skate culture, featuring colorful graphics and iconic motifs such as the Running Dog and melting ice cream.

Concept

It’s known for colorful graphics, bold iconography like the Running Dog and Drippy Ice Cream Cone, and skate culture influences.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2003
2003 Parent brand
Billionaire Boys Club
Clothing

A spin-off line oriented toward skateboarding and footwear

“Billionaire Boys Club - Ice Cream” is a spin-off line developed alongside Billionaire Boy

“Billionaire Boys Club - Ice Cream” is a spin-off line developed alongside Billionaire Boys Club under Pharrell Williams and NIGO, characterized by a product range centered on skate culture and footwear. While sharing the parent brand’s logos and mantras, it has been positioned as complementing BBC’s range of expression through products such as vivid graphics, sneakers, skate decks, and related accessories. A relaunch focused primarily on footwear has been reported since the 2010s.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Billionaire Boys Club - Ice Cream

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