Tagline
Draw Beautifully
BIYOMA is a Japanese lifestyle brand operated by Tsukamoto Corporation. Launched in 2022, it offers relaxation wear, beauty products, lifestyle goods, and more. With “Draw Beautifully” as its guiding principle, the brand reconsiders the beauty and practicality of things, as well as negative space and balance, through the three keywords “BI,” “YŌ,” and “MA,” and proposes items that bring color to everyday life and spaces.
Concept
Beauty “BI”
Use “YŌ”
Space “MA”
“the beauty and practicality of things, negative space and balance”
BIYOMA will take another look at these three keywords and offer items that bring color to everyday life and spaces.