BLACKPURPLE is a street contemporary unisex brand launched in Seoul, South Korea, in 2020. Starting with jewelry, it has expanded into bags, hats, shoes, apparel, and other categories. It proposes styling that makes everyday life special through restrained colors and details, and champions bold challenges unconstrained by the gaze of others. The brand is known for being worn by K-pop artists such as BTS and NCT, and its signature products include jewelry such as the AAA Dia Three-Line Ring, as well as bags. The company is operated by South Korea’s Muyang Co., Ltd., and its representative is Lee Seo-hyun.
Concept
We create sophisticated styling that makes everyday life special by adding understated colors and details. We hope that unconstrained by the gaze of others, we strive to infuse bold, unwavering challenge into your everyday life.