Blassport was a diffusion line launched in 1972 by American designer Bill Blass as Bill Blass’s mid-priced sportswear division. It offered dresses, skirts, jackets, coats, shirts, slacks, loungewear, and other items, with prices more accessible than those of the main collection. It was a historic line marketed primarily in the U.S. market from the 1970s through the 1990s, and the name was later also used for licensed products.
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Blassport
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- Country
- United States
- Category
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1970
Year
Brand
Category
Description
1970
Bill Blass
Parent brand
Clothing
A sportswear line serving an active, everyday role
Blassport was a sportswear division introduced by Bill Blass in 1972, a derivative line th
Blassport was a sportswear division introduced by Bill Blass in 1972, a derivative line that served a more everyday and active role than the main designer collection. It was developed as a mid-priced line to bring Bill Blass’s approach to American sportswear to a broader audience. In later licensing arrangements, it was also treated as a distinct brand name and positioned as a sportswear sub-line in apparel and footwear, rather than as part of Bill Blass’s licensed product range. It was a historically developed line.
1970
Parent brand
Bill Blass
Clothing
A sportswear line serving an active, everyday role
Blassport was a sportswear division introduced by Bill Blass in 1972, a derivative line th
Blassport was a sportswear division introduced by Bill Blass in 1972, a derivative line that served a more everyday and active role than the main designer collection. It was developed as a mid-priced line to bring Bill Blass’s approach to American sportswear to a broader audience. In later licensing arrangements, it was also treated as a distinct brand name and positioned as a sportswear sub-line in apparel and footwear, rather than as part of Bill Blass’s licensed product range. It was a historically developed line.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothingbrands fromUnited Statesfounded in1972
Frequently asked questions about Blassport
Country of origin, founding year, categories and parent brands.
Blassport is from United States.
Blassport was founded in 1972.
Blassport covers the following categories: Clothing.
Blassport is a sub-brand of Bill Blass.