Tagline
Empower women through style.
Concept
The DVF brand gives every woman the tools to be the woman she wants to be, with clothes that are fresh, modern, functional, and practical. We always put the woman before fashion.
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Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Diane von Furstenberg relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Tagline
Empower women through style.
The DVF brand gives every woman the tools to be the woman she wants to be, with clothes that are fresh, modern, functional, and practical. We always put the woman before fashion.
Parent brands and sub-brands, ordered by founding year.
A lifestyle line extending prints into home goods
DVF Home (DVF Home collection) is an official home collection launched in 2011. Through li
DVF Home (DVF Home collection) is an official home collection launched in 2011. Through licensing agreements with Springs Global and others, it offered bedding, tabletop, bath, giftware, and other products. Its product categories and distribution channels differed from those of ready-to-wear, and it was positioned as a lifestyle offshoot line that adapted the brand’s print designs for home goods.
A capsule line for younger consumers, differentiated from the main line.
TVF for DVF was a capsule collection announced in 2019 under the DVF name by Talita von Fu
TVF for DVF was a capsule collection announced in 2019 under the DVF name by Talita von Furstenberg, Diane’s granddaughter. Centered mainly on feminine dresses and separates for younger consumers, it was offered primarily online and through pop-ups. According to reports, continuation of the series was halted as the brand organized its strategy, and its elements were said to have been incorporated into the main line.
An official line for recirculating the archive
DVF Vintage is an official initiative of Diane von Furstenberg: a program that curates and
DVF Vintage is an official initiative of Diane von Furstenberg: a program that curates and sells vintage/pre-loved items sourced from the designer’s own archive and the brand community. Unlike new ready-to-wear, it focuses primarily on preserving and recirculating past signature prints and existing silhouettes, serving as a line that connects archive supply with circularity through consignment intake on the official website and sales at flagship stores.
A lifestyle line extending prints into home goods
DVF Home (DVF Home collection) is an official home collection launched in 2011. Through li
DVF Home (DVF Home collection) is an official home collection launched in 2011. Through licensing agreements with Springs Global and others, it offered bedding, tabletop, bath, giftware, and other products. Its product categories and distribution channels differed from those of ready-to-wear, and it was positioned as a lifestyle offshoot line that adapted the brand’s print designs for home goods.
A capsule line for younger consumers, differentiated from the main line.
TVF for DVF was a capsule collection announced in 2019 under the DVF name by Talita von Fu
TVF for DVF was a capsule collection announced in 2019 under the DVF name by Talita von Furstenberg, Diane’s granddaughter. Centered mainly on feminine dresses and separates for younger consumers, it was offered primarily online and through pop-ups. According to reports, continuation of the series was halted as the brand organized its strategy, and its elements were said to have been incorporated into the main line.
An official line for recirculating the archive
DVF Vintage is an official initiative of Diane von Furstenberg: a program that curates and
DVF Vintage is an official initiative of Diane von Furstenberg: a program that curates and sells vintage/pre-loved items sourced from the designer’s own archive and the brand community. Unlike new ready-to-wear, it focuses primarily on preserving and recirculating past signature prints and existing silhouettes, serving as a line that connects archive supply with circularity through consignment intake on the official website and sales at flagship stores.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Diane von Furstenberg is from United States.
Diane von Furstenberg was founded in 1972.
Diane von Furstenberg covers the following categories: Clothing, Bags, Accessories, Footwear, Eyewear, Fragrance, Beauty and cosmetics.