Blend

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Overview

Tagline

We offer collections with endless possibilities.
BLEND is a denim-focused fashion brand established in 1993 as an independent company in Vejle, Denmark. Centered on jeans, it offers everyday clothing and casualwear in a contemporary European style. The brand’s official introduction describes an approach that combines denim with new trends and ideas, with the aim of modernizing everyday wear and elevating essential items. In 2012, it became one of the brands acquired by DK Company and continues to operate as one of the company’s brands.

Concept

To make everyday wear modern and to elevate all essentials.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2004-2013
2004 Sub-brand
Blend She
Clothing

A derived line focused on denim and casualwear for women

Blend She was a women’s denim and casualwear line derived from BLEND, distinct in its targ

Blend She was a women’s denim and casualwear line derived from BLEND, distinct in its target audience from the men’s-focused Blend He, and offered a contemporary European style for young women. When DK Company acquired it in 2012, it included the line in its brand portfolio alongside Blend; in 2021, it ended its operation as an independent business unit. Unlike the current BLEND brand itself, it was positioned as a separate women’s line derived from the brand.

2013 Sub-brand
Casual Friday by Blend
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A mature menswear line designed to work in professional settings as well.

Casual Friday by Blend is a menswear line introduced in 2013 for BLEND’s male customers an

Casual Friday by Blend is a menswear line introduced in 2013 for BLEND’s male customers and launched with the Fall 2014 collection. In contrast to BLEND’s denim-centered casualwear, it was positioned as offering more mature, urban clothing that could also be worn to work. DK Company initially described it as “Blend’s line for men” and currently lists it as “Casual Friday” in the group’s brand directory.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Blend

Country of origin, founding year, categories and parent brands.

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