billi bi

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Billi Bi is a women’s footwear brand founded in Denmark in 1993 by Karl Friis and his son, Karsten Friis. With roots in the family-run shoe business Fransi, established in 1936, it began as a spin-off brand offering trend-conscious shoes for young women and is now Fransi’s signature brand. Its range includes shoes, boots, sandals, pumps, and more, with an emphasis on design, materials, fit, and craftsmanship. Production takes place at family-run factories in Spain and Portugal. The brand has grown to become known in Denmark and Scandinavia.

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Quality and style never go out of fashion.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1936
1936 Parent brand
Fransi
Footwear

A flagship footwear line at the core of the parent brand

billi bi is a women's footwear offshoot founded in 1993 by third-generation Carsten Friis

billi bi is a women's footwear offshoot founded in 1993 by third-generation Carsten Friis and his father Carl Friis, building on Fransi's shoemaking foundations. Against the backdrop of Fransi's established footwear manufacturing and wholesale operations, it offers trend-focused, avant-garde designs for young women, including shoes, boots, and sandals. It began as a sub-brand of Fransi and later developed into a signature brand representing Fransi. Within Fransi's lineup, it is positioned as a highly independent flagship brand that connects the parent brand's history and business foundations with concrete product offerings.

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