BLR BLUER is a designer brand founded in 2019 by designer Kwon Bong-seok and based in Seoul, South Korea. With premium denim at its core, it offers menswear and unisex collections. The brand officially seeks to make “the meaning of life” visible through fashion, drawing inspiration from the experiences of people living together and the subcultures that emerge from them. It expresses the sense that individual boundaries are becoming blurred through tailoring, craft techniques, and heavyweight denim, with the aim of expanding the boundaries of traditional denim. The brand has presented its collections at events including Seoul Fashion Week and also operates internationally.
Concept
BLR expresses “the meaning of life” visually (especially fashion), and is inspired by human experiences of living together and various subcultures that are created as the result.