Blue Harbour

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Overview

Blue Harbour is a menswear sub-brand developed by British retailer Marks & Spencer. According to the M&S official archive, it appeared in 2002 as a menswear sub-brand and focused on casual wardrobe staples such as polo shirts, chinos, and cotton shirts. M&S describes it as men's casualwear inspired by classic British style. No individual founder or dedicated designer has been confirmed.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1884
1884 Parent brand
Marks & Spencer
Clothing

A past line responsible for British-style men's casualwear

Blue Harbour was a sub-brand in M&S menswear responsible for classic British-style casualw

Blue Harbour was a sub-brand in M&S menswear responsible for classic British-style casualwear. M&S materials described it as a line that included polo shirts and chinos, and North Coast was under it before becoming independent. In contrast to Collezione, which foregrounded Italian fabrics and tailoring, Blue Harbour was positioned as offering everyday British-style casualwear. In later years, M&S simplified its brand portfolio around labels such as Autograph, and Blue Harbour is a past menswear line distinct from its current main group of sub-brands.

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