Tagline
My life is SO BEAUTIFUL
Blue Sunflower is a high-contemporary designer brand founded by director Cha Minho and launched in South Korea in 2022. It offers menswear, womenswear, and accessories, centered on contemporary casualwear that reinterprets clothing from different eras in a modern way, and presents experimental designs and diverse styles and silhouettes. The brand name combines the serenity of Blue with the warmth of Sunflower. Its official mission is “Our brand mission is what drives us to do everything possible to expand human potential.” The brand is available through online stores in South Korea, Japan, and elsewhere.
Concept
Our brand mission is what drives us to do everything possible to expand human potential.