Tagline
Boast Your Bodyline
BOASTFIT is an athleisure brand launched in South Korea in 2019 by 安定宇. It places the fit of a body shaped through exercise at the center of its style, and offers muscle-fit T-shirts and knitwear, gymwear, and bottoms, with a focus on minimal design and materials. Its official motto is “A considered choice for people who exercise,” and it proposes an “After Fitness Life” that extends beyond training into everyday life after exercise. The brand also works on size recommendations using body-shape data and sells primarily online.
Concept
After Fitness Life