Tagline
ONCE UPON A TIME THERE WAS A CLOTHING BRAND THAT SPOKE THE LANGUAGE THAT CHILDREN SPEAK.
BOBO CHOSES is a fashion brand founded in Barcelona, Spain, in 2008 by Adriana Esperalba and Laia Aguilar. It offers mainly baby and children's clothing, as well as clothing for adults, accessories, home products, and picture books. Its philosophy centers on play, curiosity, creativity, and imagination, combining stories and illustrations in each collection to foster emotional connections between children and adults. Founder Adriana Esperalba continues to serve as creative/artistic director, and the brand also works with responsible materials and local production.
Concept
At Bobo Choses we build emotional bonds between kids and adults, by exploring the world through fun and play.