Tagline
GET DRESSED, GET BLESSING
BOCBOK is a Korean womenswear brand founded in 2022 by Korean designer Hankyoung Lee. It offers womenswear, accessories, bags, and other items. The brand name derives from the Japanese words “福” (fortune) and “服” (clothing). With the concept of “garments like a gift,” it incorporates familiar, meaningful motifs as stories and creates clothes that combine comfortable classicism with kitsch. The brand emphasizes considered details and understated wit, and pursues happiness through the process of making and delivering clothes.
Concept
Garments like a blessing