BOGNER

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Country: Germany
Founded: 1932 1930s
Category: Clothing Bags Accessories Footwear Eyewear Fragrance Wallets
Related brands: Clothing brands founded in the 1930s Clothing brands from Germany

Overview

Tagline

World of Athluxury

BOGNER is a sports fashion brand founded in Munich, Germany, in 1932 by Willy Bogner (Senior) and his wife Maria. Starting with skiing, it focuses primarily on luxury sportswear for women and men, and also offers golf products, accessories, fragrances, and more. The fusion of function and fashion, exemplified by the “B zipper” devised by Maria, is central to the brand. Under its stated “Luxury sport lifestyle (World of Athluxury),” the brand has several lines, including FIRE+ICE, and operates internationally.

Concept

Luxury sport lifestyle（the symbiosis of sports and fashion）

BOGNER characteristics

Main traits of BOGNER

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of BOGNER relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1989

Year Brand Category Description

1989

BOGNER FIRE+ICE

Sub-brand

Clothing

A sporty lifestyle line for younger consumers

BOGNER FIRE+ICE is a sports and lifestyle line for younger consumers, introduced by Bogner

BOGNER FIRE+ICE is a sports and lifestyle line for younger consumers, introduced by Bogner in 1989. Its name derives from Willy Bogner Jr.’s film *Fire and Ice*. In 2003, its name was changed to its current form, and it was positioned as a sub-brand of its parent brand. The collection centers on women’s and men’s ski wear, outerwear, and accessories. It builds on the parent brand’s high-performance ski wear technology while presenting designs with a stronger emphasis on fashion and everyday wear. Alongside the main line’s luxury focus, it is a sub-brand primarily targeting trend-oriented, active younger consumers.

1989 Sub-brand

BOGNER FIRE+ICE

Clothing

A sporty lifestyle line for younger consumers

BOGNER FIRE+ICE is a sports and lifestyle line for younger consumers, introduced by Bogner