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BOGNER FIRE+ICE

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Country
Germany
Founded
1989 1980s
Category
Clothing Accessories
Related brands
Clothing brands founded in the 1980s Clothing brands from Germany

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Overview

Tagline

Peak season for adventurers.
BOGNER FIRE+ICE is a sports and lifestyle collection originating in Munich, Germany. The parent brand, BOGNER (founded by Willy Bogner Sr. in 1932), introduced it in 1989 as a sporty line for younger consumers. It focuses on women's and men's outerwear, functional apparel, and accessories, offering products centered on high quality and performance. Following its online expansion in 1998, it was renamed Bogner Fire + Ice in 2003 and integrated as an in-house sub-brand.

Concept

High Quality / Supreme Performance / Premium Material / World of Athluxury / Outstanding Lifestyle

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Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1932
1932 Parent brand
BOGNER
Clothing

A sporty lifestyle line for younger consumers

BOGNER FIRE+ICE is a sports and lifestyle line for younger consumers, introduced by Bogner

BOGNER FIRE+ICE is a sports and lifestyle line for younger consumers, introduced by Bogner in 1989. Its name derives from Willy Bogner Jr.’s film *Fire and Ice*. In 2003, its name was changed to its current form, and it was positioned as a sub-brand of its parent brand. The collection centers on women’s and men’s ski wear, outerwear, and accessories. It builds on the parent brand’s high-performance ski wear technology while presenting designs with a stronger emphasis on fashion and everyday wear. Alongside the main line’s luxury focus, it is a sub-brand primarily targeting trend-oriented, active younger consumers.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromGermanyfounded in1989

EMANUEL BERG Germany Founded in 1989 Clothing In common Clothingbrands fromGermanyfounded in1989

Brands from Germany founded in the 1980s

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JOOP! JEANS Germany Founded in 1988 Clothing In common Brands from Germany founded in the 1980s
JOOP! LIVING Germany Founded in 1986 Lifestyle products In common Brands from Germany founded in the 1980s
Joop! Germany Founded in 1986 Clothing In common Brands from Germany founded in the 1980s

Frequently asked questions about BOGNER FIRE+ICE

Country of origin, founding year, categories and parent brands.

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Wearers and lines

Menswear

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Brands from Germany Brands founded in 1989 Brands founded in the 1980s Brands from Germany founded in 1989 Brands from Germany founded in the 1980s Clothing brands Clothing brands from Germany Clothing brands founded in the 1980s