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Joop!

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Country
Germany
Founded
1986 1980s
Category
Clothing Accessories Footwear Eyewear Fragrance
Related brands
Clothing brands founded in the 1980s Clothing brands from Germany

Primary categories

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Overview

Tagline

JOOP! is confidence, sexiness and style that lasts.
JOOP! is a fashion and lifestyle brand founded by Wolfgang Joop in Hamburg, Germany, in 1986. Centered on menswear and womenswear, its range also includes bags, shoes, jewelry, watches, eyewear, bodywear, and living products. It expanded into a lifestyle brand in the 1990s, with its cornflower logo as an emblem and natural sexiness and confidence at its core. It also offers lines such as JOOP! JEANS and JOOP! Living.

Concept

JOOP! is a hedonistic brand with a passion for sophisticated design and the courage to express it.

Joop! characteristics

Joop!: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Joop!

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Joop! relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
1986-1988
1986 Sub-brand
JOOP! LIVING
Lifestyle products

A lifestyle line extending into living spaces

A line for living spaces established in the wake of JOOP!’s expansion into a lifestyle bra

A line for living spaces established in the wake of JOOP!’s expansion into a lifestyle brand from the 1990s onward. Officially, it comprises bed linen, towels, porcelain, placemats, and home accessories. Alongside JOOP! JEANS, it represents a distinct facet of the brand world, extending into living spaces in a way that differs from its clothing offerings. It translates the cornflower motif into home products and serves to cover everyday life as a whole.

1988 Sub-brand
JOOP! JEANS
Clothing

A denim-focused line distinct from the main collection.

Reintroduced amid the 2016 brand restructuring that consolidated the former Collection and

Reintroduced amid the 2016 brand restructuring that consolidated the former Collection and Casual divisions, it is a denim-focused line distinct from JOOP! itself. Officially, it is presented as a men’s and women’s denim collection that interprets classic JOOP! in a more relaxed way. Alongside JOOP! MEN/WOMEN COLLECTION, JOOP! JEANS WOMEN was added in 2025. The line extends the brand’s expression into casualwear and denim.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromGermanyfounded in the1980s

BOGNER FIRE+ICE Germany Founded in 1989 Clothing In common Clothingbrands fromGermanyfounded in the1980s
EMANUEL BERG Germany Founded in 1989 Clothing In common Clothingbrands fromGermanyfounded in the1980s
JOOP! JEANS Germany Founded in 1988 Clothing In common Clothingbrands fromGermanyfounded in the1980s

Brands from Germany founded in 1986

JOOP! LIVING Germany Founded in 1986 Lifestyle products In common Brands from Germany founded in 1986

Frequently asked questions about Joop!

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Menswear Womenswear

Related links

Brands from Germany Brands founded in 1986 Brands founded in the 1980s Brands from Germany founded in 1986 Brands from Germany founded in the 1980s Clothing brands Clothing brands from Germany Clothing brands founded in the 1980s