JOOP! JEANS

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JEANS FOR FUTURE
JOOP! JEANS was launched in 1988 as the denim-focused secondary line of the German fashion house JOOP!, with a collection centered on jeans. JOOP! was founded in Hamburg, Germany, in 1986 by Wolfgang Joop and has expanded from fashion into lifestyle. Today, JOOP! JEANS promotes production initiatives focused on water conservation, energy efficiency, and resource circulation under the slogan “JEANS FOR FUTURE.”

Concept

Less water, energy, chemicals and emissions and more reprocessing, reuse, recycling and upcycling

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1986
1986 Parent brand
Joop!
Clothing

A denim-focused line distinct from the main collection.

Reintroduced amid the 2016 brand restructuring that consolidated the former Collection and

Reintroduced amid the 2016 brand restructuring that consolidated the former Collection and Casual divisions, it is a denim-focused line distinct from JOOP! itself. Officially, it is presented as a men’s and women’s denim collection that interprets classic JOOP! in a more relaxed way. Alongside JOOP! MEN/WOMEN COLLECTION, JOOP! JEANS WOMEN was added in 2025. The line extends the brand’s expression into casualwear and denim.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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