BRAX

EUREX by BRAX is an independent label within the BRAX brand family. According to official information, it has been offered since 1995 and focuses primarily on men’s trousers, with attention to materials and tailoring, and features cuts suited to different body types and stretch waistbands. While BRAX offers a wide range of casual wear, this line focuses on the fit and wearing comfort of men’s trousers. It is distinguished by its target customer from RAPHAELA by BRAX, which specializes in women’s trousers.

RAPHAELA by BRAX operates as a label with an independent profile within the BRAX brand family. According to its official description, it has been creating trousers for active, fashion-conscious women for more than 25 years, complementing BRAX’s trouser-focused range with a specialization in fits and waist designs for women. Its target audience differs from that of EUREX by BRAX, which focuses on men’s trousers; RAPHAELA by BRAX is positioned as a specialist line for women’s bottoms.

BRAX GOLF is a golfwear line that Leineweber has developed under the BRAX brand umbrella. In the company’s brand list, it appears as an independent label alongside BRAX, RAPHAELA by BRAX, and EUREX by BRAX, while retailer descriptions identify it as a line for golf apparel. In contrast to BRAX itself, which focuses on premium casualwear for everyday use, it is positioned specifically for sports use.

BRAX active is a functional and activewear label that Leineweber has developed under the BRAX brand umbrella. It is treated as one of the independent labels in the company’s brand portfolio, and retailers and industry materials describe it as offering clothing for sports, outdoor activities, and trekking. In contrast to BRAX itself, which centers on pants and extends into everyday casualwear, it is positioned as a line focused on active use and functionality.