DYNAFIT

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Overview

Tagline

Lightness, efficiency and speed.
DYNAFIT is a mountain sports brand whose roots date back to 1950, when Austria’s Humanic began manufacturing ski boots under the DYNAFIT name. It became an independent brand in 1969 and joined Oberalp Group in 2003. Centered on ski touring, it has also offered trail running products since 2012 and covers mountaineering and biking. With the snow leopard as its emblem and “Lightness, efficiency and speed” at its core, the brand offers efficient systems and supports mountain endurance sports year-round.

Concept

DYNAFIT is the brand by athletes, for athletes. Speed is a part of our DNA, and we are driven by our aspiration to equip mountain endurance athletes from head-to-toe, summer and winter, 365 days a year, with the most efficient gear possible.

DYNAFIT characteristics

DYNAFIT: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of DYNAFIT

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear
Sportswear and styles inspired by physical activity.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of DYNAFIT relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about DYNAFIT

Country of origin, founding year, categories and parent brands.

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