Brioni

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Overview

Brioni is an Italian luxury menswear tailoring house founded in Rome in 1945 by Nazareno Fonticoli and Gaetano Savini. With bespoke tailoring at its core, it offers sartorial ready-to-wear, leather goods, shoes, eyewear, and fragrances. In 1952, it held the world’s first menswear fashion show, and in 1985 it established its own tailoring school. Now part of Kering, it continues to focus on craftsmanship and heritage, with its atelier in Penne.

Concept

modern, laid-back masculine elegance

Brioni characteristics

Brioni: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Brioni

Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Brioni relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Brioni

Country of origin, founding year, categories and parent brands.

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Materials

Wearers and lines

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