Tagline
Denim is our soul.
Roy Roger's is an Italian denim brand. The foundations of the Sevenbell Group were laid in 1949 by Francesco Bacchi, and it is based in Campi Bisenzio, near Florence. In 1952, Francesco Bacchi and his wife Giuliana created the first Roy Roger's using American denim, making it the first brand in Italy to offer blue jeans made from American denim. Centered on jeans, the brand reconstructs historic models and proposes new wearing experiences, guided by the principle, “There is no future if you don't have a real story.”
Concept
There is no future if you don't have a real story