Tagline
AWAKEN THE SENSES
Burton was founded in 1977 by Jake Burton Carpenter in Vermont, USA. Centered on snowboarding, the brand offers boards, boots, bindings, apparel, and other products. It has played a role in expanding snowboarding into a global sport and now also offers products for the outdoor sector. Its stated purpose is to help create an environment where everyone can live on a healthy planet through the power of snowboarding. The brand also offers lines such as Burton [ak].
Concept
Leveraging the power of snowboarding to establish a healthy planet where all people can thrive.