B ONE SOUL

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Overview

Tagline

BLEND ALL COLORS
B ONE SOUL was founded in the United States in 1977 and began as the boys’ line of the iconic 1980s brand Bugle Boy. Today, it focuses primarily on planning and sales in Japan, developing trend-conscious designs while continually experimenting with silhouettes and quality. Its lineup also includes series connected to street culture, such as DUCK DUDE.

Concept

WE MUST BE AS ONE.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
2013-2019
2013 Sub-brand
DUCK DUDE
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An accessible graphic line that serves as one of the brand’s facets

An graphic series featuring duck motifs, developed by B ONE SOUL since 2013. Its range cen

An graphic series featuring duck motifs, developed by B ONE SOUL since 2013. Its range centers on T-shirts and sweatshirts, extending to caps, bags, and miscellaneous goods. The official website presents it as one of the brand’s facets, with items intended not only for everyday wear but also for team sports and street dance. The 2019 collection shows a broad range, from simple T-shirts to all-over patterns. Within the regular line, it is a sub-line that carries the character appeal and variety of uses.

2019 Sub-brand
Sequence by B.O.S.
Clothing

A new graphic line that places greater emphasis on solidarity.

A new line of B ONE SOUL launched for Fall/Winter 2019 and introduced as a Japan-based gra

A new line of B ONE SOUL launched for Fall/Winter 2019 and introduced as a Japan-based graphic label that more strongly expresses the brand’s B(E) as ONE philosophy. Its first release focused on streetwear staples such as hooded sweatshirts and coach jackets, and it also offers a T-shirt series that is thicker and has a drier feel than regular B ONE SOUL T-shirts. Unlike DUCK DUDE’s character-oriented approach, the line is positioned to foreground the brand’s philosophy and seasonal themes.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about B ONE SOUL

Country of origin, founding year, categories and parent brands.

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