Tagline
Time-telling Made Easy
Easy Reader is a collection by the American watch brand Timex, designed with an emphasis on legibility. First introduced in 1977, it features large Arabic numerals and high-contrast dials, with the aim of making the time readable at a glance. The collection includes several lines, such as models with INDIGLO® backlights and models with date displays, and is still sold worldwide as one of Timex’s staple collections. Its core design prioritizes legibility, with a simple aesthetic offered in a wide range of sizes and colors.
Concept
Our goal, then and now, was to produce a line of simple watches that could be easily read with just a mere glance.