Concept
A Japan-based new graphic label that further develops the spirit of “solidarity” (B(E) as ONE) advocated by the street apparel label B ONE SOUL. Its name likens solidarity among people to a single phrase played on a music synthesizer—a Sequence. In contemporary international society, it undertakes activities to foster mutual understanding and realize solidarity beyond all barriers, including country of birth, gender, and ideology. Its design sources include international delivery services that cross national borders; rock bands that tour the world with their instruments; and publications rich in the DIY (Do It Yourself) spirit, made by assembling photographs and clippings to invigorate local communities. They also include creativity that conveys Soul, and the movement of people and things that itself generates trends.