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B|Y by Bric's

B|Y by Bric's

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Country: Italy
Founded: 2019 2010s
Category: Bags
Related brands: Bags brands founded in the 2010s Bags brands from Italy

Overview

Tagline

Be YOUNG. Be BRIC’S.

B|Y by Bric’s is a travel line announced in 2019 by Italian travel-goods brand Bric’s in collaboration with industrial designer David Dolcini. B|Y stands for “Be Young,” and the line offers travel goods for younger generations. It focuses on suitcases and also offers travel bags and accessories; at launch, it introduced collections including Ulisse and Itaca. Under Bric’s, it is a brand line that emphasizes design and functionality for travel.

Concept

A modern and cosmopolitan lifestyle brand, conceived for a fresh and positive approach to life and travel.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1952

Year Brand Category Description

1952

Bric's

Parent brand

Bags

A contemporary line extending travel offerings to younger generations.

B|Y by Bric’s is a travel and lifestyle line developed by Bric’s for younger generations.

B|Y by Bric’s is a travel and lifestyle line developed by Bric’s for younger generations. It is listed under a distinct name in Bric’s official collection list and focuses primarily on travel goods. While maintaining its connection to the parent brand, whose foundations are tradition and quality, it offers a contemporary, easygoing travel style for younger customers. It belongs to the same brand family as collections such as Bellagio and Life, and is positioned as a line that extends Bric’s travel goods offering to different generations and uses.

1952 Parent brand

Bric's

Bags

A contemporary line extending travel offerings to younger generations.

B|Y by Bric’s is a travel and lifestyle line developed by Bric’s for younger generations.