Tagline
Couch Potato: Conquer the World While Lying Down
CAPO is a fashion brand that began operating in South Korea in 2023. Taking Couch Potato (a person relaxing on a sofa) as its central inspiration, it embraces the slogan “Conquer the World While Lying Down.” Its range includes T-shirts, sweatshirts, hats, and smartphone cases, and centers on graphic items incorporating Korean lettering and everyday moods. According to its official introduction, the brand’s direction is to express the individuality hidden in the ordinary aspects of contemporary life and to add a twist to familiar things through its designs.
Concept
Finding individuality hidden in everyday life and expressing a personal style through distinctive items.