Carrera

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Country: Austria
Founded: 1956 1950s
Category: Eyewear
Related brands: Eyewear brands founded in the 1950s Eyewear brands from Austria

Overview

Tagline

A STYLE ICON FOR PEOPLE WHO ARE NOT AFRAID TO EXPRESS THEIR PERSONALITY

Carrera is an eyewear brand founded in Austria in 1956 by Wilhelm Anger. Centered on sunglasses, eyeglasses, and sports eyewear, it has developed around a sense of speed derived from racing and functionality. The “C” logo placed at the center is an iconic design feature, and the brand officially upholds “pioneering design and outstanding quality.” Historically, it is also known for its collaboration with Porsche Design and for spin-off lines such as Sunjet by Carrera.

Concept

Carrera is synonymous with pioneering design and outstanding quality.

Carrera characteristics

Main traits of Carrera

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Streetwear: Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Carrera relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1986

Year Brand Category Description

1986

Sunjet by Carrera

Sub-brand

Eyewear

A historical derivative line associated with pop culture.

Carrera’s history page describes Sunjet by Carrera as a derivative brand that originated u

Carrera’s history page describes Sunjet by Carrera as a derivative brand that originated under Carrera in the 1970s and expanded in the 1990s against the backdrop of pop culture and the trends of the time. It foregrounds a colorful 1990s street context, with graphics inspired by graffiti, and is positioned as a distinct lineage from the main line’s racing-derived performance appeal, separate from collaboration categories such as Boeing collection and Carrera-Ducati.

1986 Sub-brand

Sunjet by Carrera

Eyewear

A historical derivative line associated with pop culture.

Carrera’s history page describes Sunjet by Carrera as a derivative brand that originated u