Tagline
A positive never stop attitude.
CHASIN’ is a performance jeanswear brand for men, founded in the Netherlands in 1992. Its founder is Jan Peters. With denim at its core, the brand offers jeans, tops, and functional outerwear designed for an active urban lifestyle. The brand name comes from Tashan’s song “Chasin’ a Dream,” and the brand officially champions a fusion of denim heritage and technology. Its brand values are “Denim, Active, Technology.” Signature features include a lotus logo and three-piece back pockets. The brand is sold in countries across Europe through brand stores, online channels, and shop-in-shop locations.
Concept
We bring authenticity and technology together in a modern jeans collection.