Viktor & Rolf

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Overview

Tagline

CONCEPTUAL GLAMOUR, PROVOCATIVE COUTURE & UNEXPECTED ELEGANCE
VIKTOR&ROLF is a luxury fashion house founded in the Netherlands in 1993 by Viktor Horsting and Rolf Snoeren. Centered on haute couture, it offers ready-to-wear, the bridal line “Viktor&Rolf Mariage,” and fragrances, including Flowerbomb and Spicebomb. It aims to create “spectacular beauty” and “unexpected elegance” through an unconventional approach.

Concept

aspires to create spectacular beauty and unexpected elegance through an unconventional approach to fashion.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
5 brands
Founded
2003-2020
2003 Sub-brand
Viktor&Rolf Monsieur
Clothing

A historical sub-line in the menswear offering

Viktor&Rolf Monsieur is a menswear sub-line ('Monsieur') launched by the parent brand in 2

Viktor&Rolf Monsieur is a menswear sub-line ('Monsieur') launched by the parent brand in 2003 and presented at events such as Pitti Uomo. It was a historical offshoot line developed over multiple seasons, primarily centered on tailoring and bringing the brand’s theatricality and humor into menswear.

2005 Sub-brand
Viktor&Rolf Fragrances
Fragrance

A brand extension line focused on the fragrance category

Viktor&Rolf Fragrances (Viktor&Rolf Parfums) is the official fragrance business developed

Viktor&Rolf Fragrances (Viktor&Rolf Parfums) is the official fragrance business developed around Flowerbomb, Spicebomb, Bonbon, and other lines. The perfume collection bearing the brand name is managed and sold through a dedicated international website, serving as its commercial expansion through fragrances. The official fragrance website states that this business operates under L'Oréal.

2013 Sub-brand
Viktor&Rolf Vision
Eyewear

A product line focused on eyewear

Viktor&Rolf Vision (VIKTOR&ROLF VISION) is an official eyewear line bearing the brand name

Viktor&Rolf Vision (VIKTOR&ROLF VISION) is an official eyewear line bearing the brand name. The official website and product pages offer sunglasses and eyewear under the name VIKTOR&ROLF VISION, with a product range that includes models featuring Italian-made frames. It serves to bring the brand’s sculptural design into eyewear products.

2016 Sub-brand
Viktor&Rolf Mariage
Clothing

A bridal line rooted in haute couture

Viktor&Rolf Mariage is a bridal-only sub-line officially developed by Viktor & Rolf. Annou

Viktor&Rolf Mariage is a bridal-only sub-line officially developed by Viktor & Rolf. Announced at New York Bridal Week in 2016, it focuses on collections that apply the structural techniques cultivated in haute couture and the brand’s iconic motifs (bows, three-dimensional flowers, tulle, etc.) to wedding attire. The collections are produced and distributed in partnership with the U.S. bridal manufacturer Justin Alexander, and the line serves to embody the house’s couture character in the bridal field.

2020 Sub-brand
Viktor&Rolf Mister Mister
Clothing

A recent offshoot line covering the menswear segment

Viktor&Rolf Mister Mister is a sub-line introduced to relaunch the brand’s menswear segmen

Viktor&Rolf Mister Mister is a sub-line introduced to relaunch the brand’s menswear segment, with the collection restarting in 2020. Produced and distributed under a licensing agreement with Tokyo-based Shiffon, it supplies the market with a range of items spanning tailored and casual styles, centered on the idea of the modern dandy. The line is distributed internationally in collaboration with external partners.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Viktor & Rolf

Country of origin, founding year, categories and parent brands.