Yohji Yamamoto is a Japan-origin fashion brand by designer Yohji Yamamoto. Its history began with the establishment of Kabushiki Kaisha Y’s in 1972, and the mai...
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Viktor & Rolf shows a stronger emphasis on Decoration & playfulness.
Yohji Yamamoto shows a stronger emphasis on Streetwear.
Alexander McQueen is a British luxury house founded in London in 1992 by Lee Alexander McQueen. Its collections focus on haute couture, ready-to-wear, leather a...
Luxury & heritage
Avant-garde & designer
Decoration & playfulness
Shared traits
The brands share concept-driven design and designer-led expression.
Vivienne Westwood is a fashion brand launched in 1971 by Vivienne Westwood and Malcolm McLaren, starting with the boutique “Let It Rock” at 430 Kings Road in Lo...
Avant-garde & designer
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Vivienne Westwood shows a stronger emphasis on Streetwear.
Vivienne Westwood shows a stronger emphasis on Trends & youth culture.
Jean Paul Gaultier is a fashion house founded in Paris, France, in 1976 by designer Jean Paul Gaultier. Its main offerings include haute couture, ready-to-wear,...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Jean Paul Gaultier shows a stronger emphasis on Streetwear.
Jean Paul Gaultier shows a stronger emphasis on Trends & youth culture.
John Galliano is a British fashion brand whose business foundation was reorganized and commercially launched in 1994. It was founded by designer John Galliano,...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Viktor & Rolf shows a stronger emphasis on Polished & dressy.
Balenciaga is a luxury fashion house founded in 1917 in San Sebastián by Spanish couturier Cristóbal Balenciaga. In 1937, it opened a couture maison in Paris. I...
Trends & youth culture
Streetwear
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Balenciaga shows a stronger emphasis on Streetwear.
Balenciaga shows a stronger emphasis on Trends & youth culture.
Rabanne is a French luxury maison founded in Paris in 1966 by designer Paco Rabanne. Starting with creative expressions using unconventional materials such as m...
Decoration & playfulness
Luxury & heritage
Avant-garde & designer
Shared traits
The brands share concept-driven design and avant-garde expression.
Differences from Viktor & Rolf
Rabanne shows a stronger emphasis on Trends & youth culture.
Yves Saint Laurent is a French fashion house founded in Paris in 1961 by designer Yves Saint Laurent and Pierre Bergé. Centered on women’s and men’s ready-to-we...
Luxury & heritage
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Yves Saint Laurent shows a stronger emphasis on Minimal & basics.
Yves Saint Laurent shows a stronger emphasis on Polished & dressy.
RODARTE is a fashion brand founded in Los Angeles, United States, in 2005 by sisters Kate Mulleavy and Laura Mulleavy. It focuses primarily on women’s apparel a...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Viktor & Rolf shows a stronger emphasis on Luxury & heritage.
Rodarte shows a stronger emphasis on Trends & youth culture.
Dilara Findikoglu is a fashion brand founded in London in 2016 by designer Dilara Findikoglu, who is from Istanbul, Turkey. Focusing primarily on womenswear, it...
Avant-garde & designer
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Viktor & Rolf shows a stronger emphasis on Luxury & heritage.
Viktor & Rolf shows a stronger emphasis on Polished & dressy.
Mugler is a fashion house founded in Paris in 1974 by French designer Manfred Thierry Mugler. It focuses primarily on fashion and fragrances, and is also known...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Mugler shows a stronger emphasis on Trends & youth culture.
VAQUERA is a ready-to-wear brand founded by Patric DiCaprio in New York, United States, in 2013, and developed through his work with Bryn Taubensee, Claire Sull...
Decoration & playfulness
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from Viktor & Rolf
Viktor & Rolf shows a stronger emphasis on Luxury & heritage.
Vaquera shows a stronger emphasis on Trends & youth culture.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.