CHUMS RUNNING is a running category developed by the outdoor and casual brand CHUMS. Starting February 7, 2025, it launched a product lineup centered on running apparel, presenting the enjoyment of running with friends and nature under the concept “RUNNING WITH YOUR CHUMS.” CHUMS itself traces its origins to an original retainer invented by its founder, who worked as a river guide in Hurricane, Utah, USA, in 1983, to keep sunglasses from falling off. Products in this category are also listed on the official e-commerce site.
Concept
RUNNING WITH YOUR CHUMS