CHUMS

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Country: United States
Founded: 1983 1980s
Category: Clothing Bags Accessories Wallets
Related brands: Clothing brands founded in the 1980s Clothing brands from United States

Overview

Tagline

HANG WITH YOUR CHUMS

CHUMS is an American outdoor brand launched in 1983 by founder Mike Taggett, who worked as a rafting river guide on the Colorado River. Following the development of the eyewear strap “Original Retainer,” the brand has expanded into retainers for glasses and sunglasses, bags, apparel, accessories, and more. It offers products and services “so that many people can experience an enjoyable outdoor life.” Its motto is “HANG WITH YOUR CHUMS.”

Concept

Fun, high design quality, color, laughter, friendship, and trust

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 1983-2025

Year Brand Category Description

1983

CHUMS Original

Sub-brand

Accessories

A heritage line representing the brand’s origins

A new line developed to return to CHUMS’s origins, it revisits the brand’s roots and commi

A new line developed to return to CHUMS’s origins, it revisits the brand’s roots and commitment to craftsmanship in America, starting with the retainer created when the brand was founded. It has the strongest heritage character within the main CHUMS line and currently spans categories from accessories to food, including Standard End and Spice.

2025

CHUMS RUNNING

Sub-brand

Clothing

A newly established line covering the running segment

A running category newly launched in 2025, consisting primarily of running apparel and acc

A running category newly launched in 2025, consisting primarily of running apparel and accessories. Its concept is RUNNING WITH YOUR CHUMS. Based on functionality developed through outdoor activities, it offers items designed with breathability and light weight in mind, for beginner and intermediate runners as well as serious runners. It is positioned as an extension of CHUMS’s existing lines, covering running-related activities.

1983 Sub-brand

CHUMS Original

Accessories

A heritage line representing the brand’s origins

A new line developed to return to CHUMS’s origins, it revisits the brand’s roots and commi