szu
/
Fashion brands
/
FIRST DOWN USA

FIRST DOWN USA

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: United States
Founded: 1983 1980s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 1980s Clothing brands from United States

Overview

Tagline

Dream It. Be It.

FIRST DOWN USA is a down jacket brand founded in New Jersey after its founder, Korean-American immigrant YOUNG IN CHUNG, developed the concept in New York in 1983. Its name comes from the “first down” in American football, and the brand aims to become number one in down jackets. Focusing on downwear suited to the harsh winters of the East Coast, its lineup includes iconic models such as the Bubble Jacket. Its catchphrase is “Dream It. Be It.”

Concept

A great ambition to become number one in down jackets

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

FIRST DOWN EXPLORATION GEAR

Sub-brand

Clothing

An extension line broadening functionality and everyday wearability

A diffusion line derived from FIRST DOWN USA, launched in 2018. While the parent brand cen

A diffusion line derived from FIRST DOWN USA, launched in 2018. While the parent brand centers its offering on downwear, this line proposes everyday activewear for settings ranging from outdoor activities, sports, and casual wear to the city, through outerwear, pants, tops, and bags incorporating functions such as wind resistance, water repellency, stretch, and quick-drying moisture absorption. It also promotes environmentally conscious production under the theme “Sustainable & Active.” The line extends FIRST DOWN USA’s functionality to a wider range of everyday settings and complements the main line, which centers on downwear.

2018 Sub-brand

FIRST DOWN EXPLORATION GEAR

Clothing

An extension line broadening functionality and everyday wearability

A diffusion line derived from FIRST DOWN USA, launched in 2018. While the parent brand cen