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CHUMS Original

CHUMS Original

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Country: United States
Founded: 1983 1980s
Category: Accessories Clothing Lifestyle products
Related brands: Accessories brands founded in the 1980s Accessories brands from United States

Overview

CHUMS Original, a line under CHUMS, develops products around their country of manufacture, details, and the brand’s roots. In 1983, the founder developed the “Original Retainer,” creating the product that marked the brand’s beginning. Since then, the line has emphasized consistent manufacturing in the United States and a commitment to “Made in USA,” while reworking items inspired by 1990s American casual style and reexamining the meaning of outdoor and fashion.

Concept

warmth and innovation

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1983

Year Brand Category Description

1983

CHUMS

Parent brand

Clothing

A heritage line representing the brand’s origins

A new line developed to return to CHUMS’s origins, it revisits the brand’s roots and commi

A new line developed to return to CHUMS’s origins, it revisits the brand’s roots and commitment to craftsmanship in America, starting with the retainer created when the brand was founded. It has the strongest heritage character within the main CHUMS line and currently spans categories from accessories to food, including Standard End and Spice.

1983 Parent brand

CHUMS

Clothing

A heritage line representing the brand’s origins

A new line developed to return to CHUMS’s origins, it revisits the brand’s roots and commi