FIRST DOWN

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Overview

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Dream It. Be It.
FIRST DOWN was born in New York, USA, in 1983, and is an outerwear brand centered on down jackets, established in New Jersey by its Korean immigrant founder, YOUNG IN CHUNG. Its name comes from “first down” in American football, and the brand puts forward the aspiration to “become No. 1 in down jackets” and the catchphrase “Dream It. Be It.” It offers items including bubble jackets.

Concept

mission to become No.1 in the down jacket industry

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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