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FIRST DOWN EXPLORATION GEAR

FIRST DOWN EXPLORATION GEAR

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Country: United States
Founded: 2018 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

Tagline

SUSTINABLE&ACTIVE＝SUSTIVE

FIRST DOWN EXPLORATION GEAR is a diffusion line derived from FIRST DOWN USA, founded in New Jersey, USA, in 1983 by YOUNG IN CHUNG, and debuted in 2018. It offers apparel and bags for outdoor activities, sports, and everyday urban use, proposing fashion that incorporates the parent brand’s functionality and everyday practicality. Its official theme is “SUSTINABLE&ACTIVE＝SUSTIVE,” and it advocates highly functional, environmentally conscious production.

Concept

Sustainable, planet-friendly production with high functionality suited to active settings

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1983

Year Brand Category Description

1983

FIRST DOWN USA

Parent brand

Clothing

An extension line broadening functionality and everyday wearability

A diffusion line derived from FIRST DOWN USA, launched in 2018. While the parent brand cen

A diffusion line derived from FIRST DOWN USA, launched in 2018. While the parent brand centers its offering on downwear, this line proposes everyday activewear for settings ranging from outdoor activities, sports, and casual wear to the city, through outerwear, pants, tops, and bags incorporating functions such as wind resistance, water repellency, stretch, and quick-drying moisture absorption. It also promotes environmentally conscious production under the theme “Sustainable & Active.” The line extends FIRST DOWN USA’s functionality to a wider range of everyday settings and complements the main line, which centers on downwear.

1983 Parent brand

FIRST DOWN USA

Clothing

An extension line broadening functionality and everyday wearability

A diffusion line derived from FIRST DOWN USA, launched in 2018. While the parent brand cen