Tagline
Coloring the world responsibly
Colorful Standard is an apparel brand from Copenhagen, Denmark. It was founded by Tue Deleuran in 2017. The brand offers everyday wardrobe basics for men and women, including T-shirts, sweatshirts, and knitwear, in a wide range of colors. It emphasizes long-lasting staples and responsible production, manufacturing products using organic cotton and recycled wool in Portugal. Rather than relying on large-scale seasonal production, it values quality and transparency in its production processes and aims to raise standards in the fashion industry.
Concept
Create colorful wardrobe staples that combine premium quality with responsible production.