HEAD
HEAD is a sports brand founded in 1950 in Baltimore, Maryland, USA, by aviation engineer Howard Head. Now based in Kennelbach, Austria, as Head Sport GmbH, it offers equipment, sportswear, and footwear for racket sports such as tennis, wint...
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HEAD vs Mercer: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: HEAD
Swap brands
Sporty & sportswear · Outdoor & functional · Polished & dressy
Streetwear · Sporty & sportswear · Trends & youth culture
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Outdoor & functional
HEAD shows a stronger emphasis
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Sporty & sportswear
HEAD shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- HEAD (solid line, circles)
- Mercer (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United States | Netherlands |
| Founded | 1950 | 2013 |
| Category | Lifestyle products | Footwear |
| Other categories | Clothing Accessories Footwear | Clothing |
— indicates information that is not available.
Brand profiles
Mercer
The Mercer Brand is a sustainability-focused, footwear-centered brand founded in 2013 by Pim Dresen in Amsterdam, the Netherlands. In addition to footwear, it develops apparel and accessories in Amsterdam and sells them through its own stor...