Fashion brands — country: United Kingdom · founded: 1923

LAURENCE J. SMITH is a knitwear brand with roots in the Shetland Islands, off the coast of northern Scotland. It is described as having been founded in 1923 and focuses primarily on Shetland wool sweaters. The brand is known for production using skilled knitters and traditional knitting machines, and makes items such as seamless knitwear and Shaggy Dog sweaters. Following the closure of the former Laurence J Smith Ltd, Laurence Odie Knitwear, founded in 2004 by former employees, has reportedly produced products bearing the same brand name.

Norman Hartnell is a British haute couture house founded in 1923 by designer Norman Bishop Hartnell in Mayfair, London. Its collections centered on evening dresses and ceremonial attire, and from the 1940s onward it served as a leading dressmaker to the British royal family, creating Elizabeth II’s wedding dress in 1947 and her coronation robes in 1953. The business continued after the founder’s death, but following a restructuring, the house closed in 1992, and the trademark was later passed to a corporate group.