Day

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Overview

DAY is a secondary line by the Korean fashion brand NOICE. It was introduced for Fall/Winter 2023, primarily targeting people in their teens and twenties. The line offers items based on workwear, incorporating relaxed silhouettes and youthful graphics.

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1 brands
Founded
2021
2021 Parent brand
NOICE
Clothing

A casual second line focused on everyday wear for younger consumers

Day is a second line introduced by NOICE in 2023 for younger consumers. Primarily targetin

Day is a second line introduced by NOICE in 2023 for younger consumers. Primarily targeting people in their teens and twenties, it offers items with relaxed silhouettes and graphics while building on NOICE’s workwear. While the main line presents the brand’s overall workwear offering, Day adds casual options for younger generations’ everyday wear. Its products are offered alongside NOICE collections, and retailers’ announcements also describe it as a “second line.”

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