NOICE is a fashion brand launched in South Korea in 2021. Starting with daily workwear, since its Spring/Summer 2024 rebranding it has championed designs unconstrained by gender, offering menswear and womenswear centered on tailoring and including denim and leather. According to its official description, the brand draws on a cultural sensibility that connects the past and present, reinterpreting elements of art, music, fashion, and subculture in a contemporary way and presenting fashion as a cultural experience. In 2023, it also introduced Day, a second line aimed at younger consumers.
Concept
NOICE draws inspiration from art, music, fashion, and subculture that define different eras, reinterpreting them through a modern lens while bridging the past and present. Grounded in classic elements, the brand cultivates its own unique identity, offering a fluid and boundary-breaking style beyond traditional gender norms.